Luxury tourism, a boon for the Riviera
Sunday, August 12th, 2012
They are industrialists, financiers, athletes, actors, singers and they could stay anywhere in the world. But again this summer they will spend part of their summer on the Riviera. Monaco, Cannes, Saint-Jean-Cap-Ferrat and draw in July and August many European and global fortunes. Different ways.
Some come to rest in their houses, those of their friends or those they rent for a few weeks. And do not come out much. For others, the south is the feast. They enjoy full nights of Cannes or Saint Tropez where they spend freely. Others sail along this coast, which is the icon Brigitte Bardot, on yachts endless.
For the Provence-Alpes-Cote d'Azur, tourism (with its 148,000 jobs) is supported by a wealth weather is less dependent than the rest of France. Paca, is a five tourists abroad. More in the high end. The hotel offer is calibrated for that luxury customers. Recently, three hotels of Saint-Tropez, the Byblos, the Messardière and Reserve have been termed palace (the Riviera in another account, the Grand Hotel du Cap Ferrat).
"Our customers come from around the world in search of quiet, to be cut off from all places within minutes of the most famous festival in the world," says Nicolas Vincent, CEO of The Reserve, which relies on the discretion in an area of 13 hectares between Cape and Cape Camarat Taillat cash advance no faxing. The price to play Robinson luxury in one of 28 rooms and 12 villas? Up to 49,000 euros per week for a villa of 550 m², 3000 m² property, private pool and housekeeper six hours a day. "What sets us apart is the service. We employ over 100 people in summer, "says Nicolas Vincent.
The luxury villas some of which may reach 2000 m also show that prices are staggering. "The Russians are fascinated by Saint-Jean-Cap-Ferrat peninsula chic place to be," says Mathias Debois Frogé, with John Taylor. This summer, one of its customers has rented a villa 600,000 euros for two months.
But demand is changing in this niche also. "Many bookings are made at the last moment, it's new," notes Julien Emile Garcin Mortillet home. "Clients praise as often for shorter periods than before," says Jean-Paul Bongiovanni at John Taylor in St. Tropez. Real estate agents who work in this market are accustomed to finding chief, babysitter, sports teacher or language. Sometimes even to repeat a interior design at the request (and expense) of the tenant.
Rent The Roma (62 meters) a week costs 395,000 euros. Photo credits: Mark Paris-FABstudio