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The recurrence IESEG School of Management. After a first master in learning created 3 years ago in the sector auditing, management, corporate finance, he opens a second option in Marketing, Distribution and e-commerce in the coming year. "This is an orientation, not specialization, says Stephen Grimonprez, Program Director Master of IESEG. After two years of their apprenticeship, students will be awarded the rank of IESEG. They have high school diploma, with the orientation distribution and marketing e-commerce. "

The curriculum is developed in partnership with La Redoute, the company participated in construction of educational content, its employees, e-marketing managers, project managers … will bring their testimony to the students, the group of young people take an apprenticeship contract. "It's a way for us to attract and retain most of future professionals," said Annick Legros, HRD of La Redoute.

For school, the goal is both to open the diploma and develop. "This sector of the audit and that management control, finance account for half of a promotion, says Stephen Grimonprez. With the learning section, we give opportunity to students in undergraduate level who could not enter for financial reasons, to follow a high school program. "

Selection of maintenance

Not less than 26 apprentices are expected in September 2012: bachelors of IESEG and licensees (in economics, management, management or equivalent) entered by parallel admission, all selected on maintenance. The pace of the course, one week at IESEG Lille, 3 weeks in business, allow them to work on long projects. "After two years of learning, they will be immediately operational, we can offer them positions of responsibility," said Annick Legros. They may include positions as project manager web, community manager, e-merchandiser, marketing manager, etc.. or choose more general functions.

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While the direction of Ikea France has since February been investigated by the prosecutor of Versailles for alleged espionage of its employees and customers, new documents overwhelm even more the French subsidiary of the giant Swedish furniture.

According to Le Parisien-Aujourd'hui en France, several e-mails show the harassment of a syndicalist CGT store Thiais (Paris region) since 2010. According to the newspaper, Benamar Mokkedem, used to restore the store been a real investigation to support management-led, since he has posted on the Facebook page of the CGT Thiais a photomontage concerning the relationship of the founder of Ikea with small groups of extreme right. The image that was traveling on the Internet was not the taste of management. Between October and December 2010, leaders of various Ikea and have exchanged e-mails with their lawyer to get the name of the author's message on Facebook and sue. At the request of its clients, the lawyer has even contacted Facebook and Google for personal information. Today indicted for public insults against Ikea, Benamar Mokkedem was also heard by the management group, and was threatened with dismissal for errors badging and unexcused absences.

Matrimonial regime to revenue

This appetite for confidential information is also denounced by Mediapart who managed to contact customers of the group on which investigations had been opened. The site is covered as well as the security director laid off today, Jean-Francois Paris, asked a detective to find personal information on a couple of customers with which the store had a dispute, but also a business that the group had contacted him to sell ad space in a publication! Information obtained ranged from the act of home ownership, the matrimonial regime, through the turnover of the company that the buyer of a cabinet was the manager.

New revelations that are sure to stimulate discussion on Tuesday afternoon. The management of Ikea France has indeed to meet 14 hours of the company unions.

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The French economy will be protected only if Europe makes rampart. It's essentially the message that Nicolas Sarkozy on Sunday launched a solemn appeal to the European Union that fights for equal footing with its international competitors: "Europe can not be the only region to not defend themselves (…). We can not undergo the law of the strongest countries in the world. "

Main countries targeted, those who practice protectionism but in return flood the economies of their products. "Free trade, yes! unfair competition, not "hammered Nicolas Sarkozy. The UMP candidate has made three proposals: first, the establishment of a "Buy European Act ', modeled on the" Buy American Act. " Initiated in 1933 during the Great Depression, the protectionist law allows the government and for states to focus on U.S. companies in some sectors, they pass the state commissions. By copying this example, "companies that produce in Europe will benefit European public money," said Sarkozy.

Second proposal, which assumes the first: European SMEs will be able to benefit more from public procurement. This would be to rebuild a "Small Business Act" European, modeled on that which exists also in the United States. "France will require Europe's SMEs have a share of public contracts be set aside."

In doing so, Nicolas Sarkozy takes up a theme he had worn during his 2007 campaign. Once elected, and with the support of German Chancellor, he had brought this case in the corridors of Brussels and led to the creation in 2008 of a "Small Business Act" European. But the text, fought by many Nordic countries, is the result of a flawed compromise: it is intended to provide financial support to SMEs by providing access to ATMs, to set aside part of their public procurement.

Finally, Nicolas Sarkozy expects the EU to require reciprocity with commercial partners. He said he would fight in that direction in Brussels and suggested that future trade agreements signed by the EU with third countries are subject to the approval of Heads of State of 27. The negotiation of trade agreements is, in fact, so far, exclusive jurisdiction of the Commission and the EU Presidency.  

On these economic proposals, as the review of the functioning of the Schengen area, Sarkozy threat: "If no serious progress" was recorded with its European partners within the next 12 months, France "unilaterally apply these rules."

The Airbus' parent company is well equipped to write a new chapter in its young history began in 2000. The good financial results 2011en testify, as the change of direction, expected in late May. Louis Welsh, CEO of EADS, will transfer his seat to Thomas Enders, current president of Airbus, which will succeed Bregier, CEO of the manufacturer.

"I am proud that this change will be held peacefully. It allows the new team to come up with fresh ideas without interference (…). The new team is experienced and has contributed greatly to the strengthening of EADS. I wish him the best throughout this exceptional journey, "said Louis Welsh Thursday.

"The results are very good. The increase in operating profit (EBIT) is due to Airbus. This, thanks to a cocktail effect volume, price increases on the family A 320 and A 330 and productivity gains, "said Yan Derocles, aerospace analyst at Oddo. "Under the mandate of Louis Welsh, priority was placed on the protection of cash. Tomas Enders will end up with a good gold mine that could probably use more freely, "says the analyst. "The net cash advances with customers provides leverage for operations of external growth ambitions." The market celebrated EADS: the title soared over 8% in the Paris Bourse.

Investor enthusiasm also suggests they do not believe that EADS may return to the sport – as was the case between 2004 and 2006 – outside interests. This, despite the attempt by the "coordinator" of the German government aerospace, Peter Hintze, who wrote to Thomas Enders.

"A balance between France and Germany"

In short, Berlin is concerned about the changeover from the center of gravity of EADS in Toulouse with its negative consequences for the German sites. "This letter is inappropriate. We make decisions based on the sole interest of EADS while maintaining a balance between France and Germany. We will continue and we will resist outside interference, "said Louis Welsh.

After this clarification, he conceded that all states share this through. And more so with EADS it has many links with European states, both customers and providers of program funding in the form of repayable advances.

Still, the proposal of Thomas Enders to its Toulouse headquarters arouses emotion in the Paris headquarters, boulevard de Montmorency, with 300 employees, and the German headquarters, based in Munich, with its 350 employees. "Louis had the same idea but it's Tom who realized," says one German source. But it is far from a radical decision: none of the two seats will close. "Human resources and finance, which are common in EADS and Airbus, will be based in Toulouse. For other functions, Tom will discuss case by case to see what is most rational, "says one.

It seems certain that Marwan Lahoud, Chief Operating Officer of EADS strategy and marketing, and his teams remain in Paris. Especially as the strongman of the third group is tipped to lead EADS France and be the representative of the group at the political, institutional and government French.

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The State is not the only one to benefit from the largesse of the SNCF. Society of French railroad will indeed pay its railroad a "wage dividend" of up to 400 euros gross to net income for the year 2011, according to the CFDT. This premium, which amount is adjusted according to the time spent in the company in 2011, will be paid on the payroll of March. "The management announced this evening (Thursday) that it would pay to the CFDT from the results of 2011, a dividend of 400 euros gross wage for employees of the company," said the union. An amount that could be much greater than that paid last year because the railroad had received 76 euros. Thus, if the CFDT "welcomes" the payment of a dividend to employees, it "regrets the randomness of its payment" because the amount differs from year to year.

In fact, the group's results do not explain this surge. Group profit accuses indeed a decrease of 82% to 125 million in fiscal year 2011. A cons-performance however be explained by asset write-downs of 840 million euros, 700 million under its TGV. Last year, operating margin, favored by management indicator, soared 41.2%, to 3.02 billion euros. As for sales, it rose 7.2% to 32.6 billion euros.

But despite mixed annual results, the company unveiled at the end of 2011 the payment of a dividend "record" in the state, said the CFDT. The draft budget 2012 Railway Group provides for a payment of 230 million euros. An amount that should be reinvested in the renovation of the rail network, the government promises.

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The disaster is averted for Athens, temporarily saved from bankruptcy, and for the euro area, which sees the specter of contagion in the Mediterranean.

The crisis of indebtedness is at a turning point? Tuesday is a Northerner, the Swedish Finance Minister Anders Borg, he returned to evoke a more sober interlude. "The Greeks are still trapped in their tragedy," he said, while Europe "sees turn in the last act of a longer time drama."

The next scene begins on a new thriller, on the side of the Parthenon. If the government wants to open Papademos some 237 billion government loans and private debt erasure promised Tuesday in Brussels, he has only a few days to prove itself. In the morning, Christine Lagarde has said bluntly: the IMF will release the funds with other "after implementation of prior commitments" in Athens.

Parliaments of the three countries most reluctant – Finland, Netherlands and Germany of course – will not give themselves the green light after having tried to play. Minister Wolfgang Schäuble, who complained there is little Greece as a "bottomless pit", even its detailed requirements for February 27, day of the Bundestag vote planned: a 22% lowering of the minimum wage, a reduction in budgets public health, pension reform and the massive onslaught of local governments.

Explosive political equation

Behind the hard line displayed in the north lies a concern shared throughout the euro area. The team of technocrats led by Lucas Papademos living its last weeks before the new elections. The government which emerges from the polls in April could, quite a true popular mandate, to be more devious meet European requirements no faxing 1 hour payday loans. So now that Greece has to swallow in one gulp if possible, the bitterest of his potion.

Problem. Both major parties Conservative and Socialist – those who have subscribed to medicine Brussels – together account for 40% of the vote only. Conversely, the far left and anti-European movement of honey from the wrath of the street facing austerity. This equation is politically explosive that pretends to ignore the financial agreement Tuesday.

Right, Antonis Samaras, still favorite in the polls, the results in economic terms and said aloud that report confidential documents as hopeless as submitted to the EU and the IMF: "Without economic growth, said the leader of New Democracy , immediate budgetary objectives can not be kept and the debt will remain unsustainable in the long run. "

It is the fault of austerity. Greece enters its fifth year of recession with no other prospect in the euro as "internal devaluation" – that is a general decline in revenues – expected to make it competitive for the future. The decrease in the minimum wage needs to accelerate the purging. But for now, it undermines domestic demand, that is to say the activity, and at the same time increases the relative burden of debt. Europe and Greece have gained time. But except to return to growth, they have certainly not finished with the appointment of a crisis.

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Jeremy Lin and the American fairy tale. It only took seven games to the playmaker of the team's basketball for the Knicks panic counters and generate a media frenzy rarely seen in America. The defeat of his team that night, for the first time since its revelation to the public, does not diminish the power of the phenomenon Lin, who finished top scorer of the match. A true media darling, the "Lin mania" is now an economic nature.

According to Patrick Rishe, a journalist specializing in sports economics at Forbes, Jeremy Lin should earn this year between 10 and 20 million dollars in revenue for his team. Based on his calculations, he believes that the brand Jeremy Lin is now worth $ 14 million. Already, sales of products Knicks exceed those of all other teams in the championship. Better yet, the shirt of Jeremy Lin is currently the best selling of the entire league by site nbastore.com, ahead of Kobe Bryant and Lebron James, however, the two superstars of American basketball.

Since its emergence in the field, television audiences matches the Knicks were up 66%, according to ABC News and the price of tickets at Madison Square Garden, where the team plays, increased by 27%. A phenomenon that extends to the whole country, all brought to theaters soon receive the full display of the Knicks team and seeing the price of tickets on the black market soar.

Nike bounces on the phenomenon

Lin's exploits have even an impact on stock markets. The share price of the group Madison Square Garden Entertainment, which owns the Knicks, has increased by 6.2% over the last five days, reaching its highest of the year, according to Bloomberg. Performance directly attributed to Lin, the group has announced losses in the same week.

It did not so much to interest sponsors. Decisive with his team, he also shines personality, humble and smiling and personal history. Out of nowhere, rejected by the leading clubs, he finally won through hard work, courage and tenacity. All values ​​that symbolize the American dream and please brands. Do well because already under contract with Jeremy Lin before hatching, Nike also is preparing to release a shoe in the name of the player and the colors of the Knicks. Jeremy Lin signed his first professional contract this week, amounting to 762,000 dollars for the season. It's a safe bet that it would reach many more especially if he continues to earn as much.

Wind "Folin" Asia

First American player of Taiwanese to move in the American Championship of Basketball, Jeremy Lin has become at the same time the new headline the NBA for Asia, which represents the largest market outside the league, according to Reuters. Asian TV channels were also eager to buy the rights to broadcast matches, the Chinese state channel CCTV has even changed its programs to broadcast several games of the Knicks this week.

"This is an unprecedented phenomenon and I am delighted for him, for the league and the Knicks' David Stern said Tuesday, the powerful boss of the NBA. It is true that the media hype and commercial around that player's personal story atypical is a boon to the American basketball league whose image had been tarnished by a long and costly strike that has raised fears a moment the cancellation of the season. Some broadcasters and sponsors in mind, feared even a year on the cheap and tasteless. By Jeremy Lin, American sport has found a goose that lays golden eggs and intends to capitalize on it. Remains whether it will uphold and maintain this level of play

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The ambitions of China's Lenovo are clear: to become world number one personal technology. The first step involves the conquest of the PC market. Then, Lenovo will address the shelves, then to smartphones and televisions, the following step by step roadmap.

"For the ninth consecutive quarter, Lenovo has achieved the highest growth in the global PC market," noted Thursday, François Bornibus, Lenovo Vice President Western Europe, on the occasion of the release of third quarter results its fiscal year (ended March 31). This growth allows it to move closer to HP he ran for the position of world number one. "Over the past quarter, we hold 14% market share, against 16.2% for HP, according to IDC," adds François Bornibus, who believes that Lenovo "take leadership in this sector within two years." Last year, HP has made more than 19% of computer sales worldwide and Lenovo 11%. In one year, Lenovo's sales increased by 37% by volume, of only 2% of HP, in a stable market. This growth was accompanied by Lenovo for an increase of 44% of its turnover to 8.3 billion.

The Chinese took advantage of hesitation in strategic HP PCs and cons of Acer-business performance. Lenovo is carried by the dynamism of its domestic market, it holds more than a third of the PC market in China and other emerging Asian markets. But it is also strengthened by Western Europe and North America, where he continues to benefit from the legacy of IBM (which acquired the PC division in 2005). "Our market share in Europe increased from 4.7% to 8.5% in one year," adds François Bornibus.

The world leader is that Lenovo also requires development in the tablets. The group has already announced the release of several products, with a first wave expected in the month of May "We will also develop hybrid products, like the IdeaPad S2 (one tablet once a keyboard is attached to a laptop)," said Francois Bornibus. The range consists of tablets Android (the operating system of Google), will grow to 8 devices on Windows at the end of the year.

Extended offer

Eventually, the group will expand its offering to smartphones and televisions. For now, Lenovo cut his teeth in mobile telephony and television connected to China. The group will now owns a market share of "double digit" in smartphones, a presence quadrupled in twelve months. It will launch in China in the coming weeks, its first connected TVs. "We take advantage of our brand in China and our highly developed distribution network in order to launch new products," explains François Bornibus. Lenovo account then use the experience gained in its domestic market to export smartphones and SmartTV.

The ambitions of the Chinese are not to the liking of everyone. Acer Lenovo has decided to attack in court after the latter decided to use the services of a consultant rather special: Gianfranco Lanci, Acer's former CEO, who resigned last March. He now heads the division Europe-Middle East Lenovo. Taiwanese rival sees a breach of the non-compete clause and has also turned against his former boss.

The French seem to have taken note of the looming recession in the eurozone. Consumer confidence has lost three points from October, to 79 points, INSEE reported. He returned to a level not seen since February 2009, when France was plunged into crisis. Economists did not expect such a decline, on average expected a loss of one point of the indicator.

"The current financial crisis, the second level of rigor and concern about the purchasing power (mainly because of higher diesel prices), explain the fall of the indicator," Analysis Dominique Barbet, an economist at BNP Paribas .

Households are also very pessimistic about their future living standards, which fall 8 points. Since July, this indicator has been awarded 20 points. It is now a record low.

The atmosphere should remain tight to the Paris Stock Exchange on Thursday. The bargain hunting could push the index up, as suggested by the small rise in futures on the CAC 40 (0.1%). But caution remains the watchword. As shown in the CAC 40 new fall yesterday, the Investors are not able to overcome their fears about the situation in the eurozone. Debt problems in the region have worsened when Germany struggled to convince investors to buy its bonds. The country has raised just over half of the 6 billion euros of 10-year bonds offered to investors during a broadcast on Wednesday. This failure is a "red flag" according to Ewald Nowotny, Governor of the European Central Bank

Largest economy and engine of the region, Germany was far remained immune to the contagion of debt crisis.But diplomats said the meeting could only lead to a breakthrough on a reform of the European treaties.

The mixed oil, the euro under pressure

As for currencies, the euro, which fell sharply against the dollar in recent days, attempts a rebound. The euro is worth 1.3363 dollars (0.10%) in morning trading. The trend is more mixed in the oil markets: a barrel of light sweet crude (WTI) for delivery in January drops 24 cents to 95.93 dollars on the New York Mercantile Exchange, while the price of Brent North Sea assessed for the same term of 27 cents on the Intercontinental Exchange in London at 107.29 dollars.

The side of the calendar, the day will be quieter because of the close of U.S. markets. Operators are waiting mainly German Ifo index.