Didier Camels interested in resuming volailler Sweet
Nearly a year after the bankruptcy of Smooth1, the former giant poultry is at a turning point in its history. He presents this Tuesday afternoon a first draft of its continuation plan before the Commercial Court of Quimper. A hearing at which court administrators should request an extension of six months of the observation period and, especially, to announce the arrival of a new strong man in the capital, alongside the Sweet family.
According to several sources, this financial-like white knight could be Didier Calmels, specialist business turnaround, through his personal holding Development & Partnership. The businessman, who was at the origin of the brand's recovery Tanner and rebirth in Alpine Renault competition redeem for tens of millions of euros of debt Barclays2 bank first Sweet creditor who ultimately chose to leave the group volailler. He would take two thirds of the capital, the Sweet family and BNP Paribas retaining a third party. The entrance to the capital of Saudi al-Munajem, historical customer Soft, is still part of the assumptions paydayloan. The group's debt would be reduced to € 340 million (a year ago) to 120 million.
With this new round, the group, which is planning an exit from bankruptcy in the fall, now sees the future with serenity found. Refocused on exports and developed pole (Arch Hotel) Soft – again profitable – should make 560 million euros in sales in 2013. It has a stable cash around fifteen million. At the head of 2,200 people, the Group relies on a new team, a symbol of generational change. Exit the founder, Charles. The group is now led by his son Jean-Charles Doux3, president, and Arnaud Marion, CEO, the man in the shadows. It was he who was the architect of recovery alongside administrators and the new social dialogue. The task was daunting. In assessing the cost center, the band broke up a thousand people. Sweet, who will present by the summer a plan to ten years, now hopes its former grandeur.