First quarter accounts TF11 plunged into the red. The private audiovisual group chaired by Nonce Paolini released an operating loss of € 15.7 million and a net loss after minority interests of 6.3 million. Advertising revenues were down 12%.
LE FIGARO. – You have changed the way to present your accounts. Is it bad to underestimate your results for the quarter?
Nonce Paolini. – This makes no sense! TF1 accounts are public and audited. The truth is that for about three years, given the variety of group activities, financial statement no longer reflects how the group develops. This change in presentation, many major European groups have also adopted, is an effort to further transparency.
The results of the advertising group, down 12%, were punished Exchange last week. What is your analysis?
This is a bad performance we can not be satisfied! But all media now suffering from the economic situation. We face strong pressure from advertisers and their wait. Added to this is a competitive situation without precedent in France: the market for free TV clash sees no fewer than 25 channels owned by nine different operators. Finally, in the context of hyper-fragmentation of supply, we face a fierce price war clearly triggered by one of our competitors. Also, the results can not be good.
You mean your competitor M6 Group
While the market continues to be seen for several months. While lowering prices, the M6 Group in step with the decline in hearing both antennas M62 and W93. He practices comparable to Freeview promotions. This is normal because its main chain became the first chain TNT4! But embarking on a wild ride that collapses as the price is destructive of value. And this is in the interest of person or televisions, or the advertisers who need media healthy! It is not the viewers who could face a decline in the supply of programs if reason does not prevail!
Are there not a paradox in your hearings have rebounded over the last nine months and your bottom line?
This does not affect, in any case, the strategy that we have set ourselves: to offer premium advertising space to advertisers. With an average audience of 23.4% during the day, unique in Europe, we offer exceptional opportunities for contacts, no other channel can offer: the TF1's audience is more than twice that of M6! In addition, TMC5 resists and NT16 increased despite the increased fragmentation of the offer. HD17 and is head of six new channels launched last December. Also, the TF1 group, with our success in the digital, has the most advantages to benefit from any economic revival. What we want and what we succeed, is to touch the widest possible and not we focus on one target on which women M6 and most Freeview cannibalize public. Because it is simply forget all the other viewers who are also prescribers and economic actors! In short, it is not only the famous housewife under fifty who decides purchases home. The company has evolved. Also continue to offer programs that bring together the largest number we go. I would add that, unlike our competitors, we are severely handicapped by the obligation to sell the advertising of our four channels via two different boards. It will not be the case in 2015.
Jo was lovely audience scores during the broadcast of the first episode, a little less in the second. Should we rethink your strategy international fiction?
There are hearings France who works and those of France bridges. Also, both Jo hearings are not comparable. And they are above average! Beyond this series, you should know that for several years the French fictions are heavily loss: revenue not balance their cost, which has been growing! They mainly affect older audiences while the American series are full of a younger audience that advertisers consider the most interesting. The stakes are high for our cultural exception! And international co-productions are a very interesting way.
"Koh-Lanta8" was a strong brand TF1. After the tragedy that affected the show, do you replace it?
We were deeply shocked. Today there is a preliminary investigation in progress and it is only in the light of its conclusions TF1 determine. The death of our candidate is a tragedy, and we now know he had a heart defect that was fatal. To me, if there is a "Koh-Lanta" matter is that the suicide of Dr. Costa. He was the victim of a heinous media lynching. Most shocking is that his death has left marble perpetrators of these terrible accusations! You know, our mission and our goal is to inform and entertain. And death should never be at the rendezvous emissions we prepare.
Aurélie Filippetti, Minister of Culture and Communication, plans for its future bill to reform the rules to improve advertising revenue channels. What do you think?
Successive governments have increased the errors favoring oversupply television. We measure the disastrous effects on the health of the audiovisual sector, that is to say, its funding and suddenly its creative dynamism. We have emphasized throughout recent months with government on several changes needed in this area: for example, the terms of sponsorship, advertising and prohibited areas creating a shopping channel. On these three points, it seems that we have been heard.
This bill also provides for dust relations between TV channels and producers. What do you expect?
All stakeholders agree: we need a rebalancing of economic relations between broadcasters and producers. We all have an interest in creating a new heritage of works that can at once to collect the larger public but also to reap the benefits internationally. It should help us build the audiovisual gives future. And my motto is that you have a fiction that is exported. This rebalancing will require a new deal with the recovery of such shares in favor of co-chains, with the opportunity to invest in the creation taking stakes in production companies, which implies a new division between dependent and independent generation . Finally, it is necessary that our obligations in a broader European space co is allowed. Series like Jo or Crossing Lines, which will be broadcast on American network NBC Universal this summer, are successful abroad before France! In short, we must give the means to be conquerors!