well have found the way to France in September, signs of supermarkets tricolor suffered particularly bad weather this summer, the morale of households and context déflationniste1 in which they live for several months.
"We very rarely the weather as an explanation for our performance, good or bad, but this time it's different", supports Pierre-Jean Sivignon CFO Carrefour. The leading French supermarkets yesterday reported a decline in sales of 0.7% in its hypermarkets and supermarkets 1.2% in the third quarter. These figures are reassuring in a "darkening macroeconomic environment," Judge distributor, but they reflect a real setback compared to the growth in the first half.
Beyond the weather, consumption seems to have slipped since September. "It's absolutely not a problem achat2 power, but a total lack of consumer confidence in the future," analyzes a consultant working for a major retailer. However, traffic is up overall at most retailers. Despite this, sales slips, hit by sharp falls in prices to keep customers engaged.
This halt was also confirmed Tuesday by Casino. Hypermarkets group saw their sales fall by 3.9% between July and September. Just like Carrefour which carries 8% of sales of its hypermarkets with fruits and vegetables, the group suffered from falling prices in this segment because of too abundant harvests. The strong presence of signs distributor in tourist areas has increased the downward trend. The proximity progresses
Fresh food aside, the food remains more or less. In contrast, non-food lines – on which budget decisions are easier – are particularly affected. At Carrefour, barbecues, clothing and other camping items have suffered greatly no fax payday loans. The phenomenon is also not unique to supermarkets, specialty stores are also affected by this pessimism. "People do not want to eat," says Jean-Claude Bourrelier boss Bricorama which was a difficult month of July, although August was better.
In this context, the only formats that have resisted are convenience stores and supermarkets (+4.3% for Carrefour Market and City for example) . A typical consumer behavior in gloomy weather period. Consumers are also postponing their purchases to products at better prices (organic products terroir3 …). Signs
however enjoyed a warmer month of September, as in Casino or U, where sales rebounded 2.9% after system falls over 3% in July and August. This improvement could be short-lived. Apart Casino, all signs complain of early October very depressed. At U, the activity is distributed down this month (- 0.6%) penalized among other expenses fall.
"We remain in a complex environment with a sluggish consumption," says Thierry Desouches system in U. A valid observation that Michael Edward Leclerc4, the boss the eponymous brand, which nevertheless claims the status of teaching cheaper. Given this situation, the distributors continue to play the card best price to attract shoppers. Carrefour has just enter 200 cleaning products and consumer electronics 200 in its list of "lowest price". But
all believe that this battle on the labels will not be enough to reverse the long term. Expected on October 23 by Emmanuel Macron 5to to explain the price war, signs of trade and distribution (FCD) have explained to him that the revival of consumption is not their responsibility. They feel it is the Minister of finding solutions to cheer the French.